Internet Banking: Relevance in a Changing World

Surprising, but true – Internet-based activity is not the preserve of the young “digital native” generation alone. A 2008 survey says that Generation X (those born between 1965 and 1976) uses Internet banking significantly more than any other demographic segment, with two thirds of Internet users in this age group banking online.

Gen X users have also professed their preference for applications such as Facebook, to share, connect and be part of a larger community.

This is some irony in this, since online banking, as we know it today, offers minimal interactivity. Unlike in a branch, where the comfort of two way interaction facilitates the consummation of a variety of transactions, the one way street of e-banking has only managed to enable the more routine tasks, such as balance enquiry or funds transfer.

It’s not hard to put two and two together. A clear opportunity exists for banks that can transform today’s passive Internet banking offering into one that provides a more widespread and interactive customer experience.

It is therefore imperative that banks transform their online offering, such that it matches the new expectations of customers. Moreover, Internet banking must journey to popular online customer hangouts, rather than wait for customers to come to it.

There are clear indications that the shift towards a “next generation” online banking environment has already been set in motion. It is only a matter of time before these trends become the norm.

Leveraging of Social Networks

Forward thinking banks are leveraging existing social networks on external sites to increase their visibility among interested groups. They are also deploying social software technology on their own sites to engage the same communities in two way discussions. Thus, their Internet banking has assumed a more pervasive persona – customers are engaging with the bank, along with its products and services even when they’re not actually transacting online.

Heightened visibility apart, banks can gain tremendous customer insight from such unstructured, informal interactions. For example, a discussion on the uncertain financial future among a group of 18 to 25 year olds could be a signal to banks to offer long term investment products to a segment that was previously not considered a target. Going one step further, a positive buzz around a newly launched service can create valuable word-of-mouth advertising for the business.

Collaborating through Web 2.0

The collaborative aspect of Web 2.0 applications has enabled banks to draw customers inside their fold more than ever before. Traditional methods such as focus group discussions or market research suffer from the disadvantages of high cost, limited scope and potential to introduce bias. Feedback forms merely serve as a post-mortem. In contrast, Web 2.0 has the ability to carry a vast audience along right from the start, and continue to do so perpetually. Thus, an interested community of prospects and customers participate in co-creating products and services which can fulfil their expectations.

The pervasiveness of Web 2.0 enables delivery of e-banking across multiple online locations and web-based gadgets such as Yahoo!Widgets, Windows Live or the iPhone. This means next generation online banking customers will enjoy heightened access and convenience

A New York based firm of analysts found that 15% of the 70 banks tracked by them had adopted Web 2.0, a number of them having done so within the last 12 months.

Standard Chartered Bank employees connect with their colleagues through Facebook and use the platform to share knowledge, clarify questions and participate in discussions on ongoing company activities.

Bank of America, Wachovia Bank and Commonwealth Credit Union have built a presence within interactive media to create awareness and keep up a dialogue with interested communities. They have employed a variety of methods, ranging from creating YouTube communities to launching campaigns on Current TV, a channel in which viewers determine content.

Personalisation of Online Banking

Vanilla e-banking divides customers into very large, heterogeneous groups – typically, corporate, retail or SME, with one type of Internet banking page for each. That’s in sharp contradiction to how banking organisations would like to view their clientele. Banks are moving towards customer-specificity, almost viewing each client as a “segment of one”, across other channels, and online banking is set to follow suit. For instance, a specific home page for home loan customers and another for private banking clients could well be a possibility in future.

Interestingly, National Bank of Kuwait had the foresight to do this several years ago – they enabled customers to determine which products they would view and access, and were rewarded with a dramatic increase in online transactions.

Money Monitor from Yes Bank allows customers to choose their landing page – for example, they can set “all transactions”, “net worth” or “portfolio” as their default view. Other features include the ability to categorise transactions as per customers’ convenience and the printing of custom reports.

Empowerment Online

Beyond doubt, Internet banking has created a more informed, empowered class of customers. This is set to climb to the next level once customers are allowed to proactively participate in many more transaction-related processes. The Internet has already made it possible for customers to compare product loan offerings, simulate financial scenarios and design custom retirement portfolios. Going forward, they would be able to consummate related transactions – which means, after comparing interest rates, they could originate a loan online, and once secured, they can begin to repay it online as well.

Portalisation

The emergence of Web 2.0 technology coupled with banks’ desire to personalise their e-banking to the highest degree is likely to result in “portalisation” of Internet banking. The idea of banking customers being able to create their own spaces online, filled with all that is relevant to them, is not that far-fetched. Customers can personalise their Internet banking page to reflect the positions of multiple accounts across different banks; they could include their credit card information, subscribe to their favourite financial news, consolidate their physical assets position, share their experiences with a group and do more – all from one “place”.

Money Monitor enables customers to add multiple “accounts” (from a choice of 9,000) to their page. Accounts could be savings or loan accounts with major Indian banks, or those with utilities providers, credit card companies, brokerage firms and even frequent flyer programs. Users can customise their pages as described earlier.

As banks seek to develop their Internet banking vision for the future, in parallel, they will also need to address the key issues of security and “due defence”. While it is every marketer’s dream to have customers work as ambassadors, adequate precaution must be taken to prevent the proliferation of malicious or spurious publicity. Therefore, before an individual is allowed to participate in a networking forum, he or she must have built up a favorable track record with the bank. The individual must be a recognized customer of the bank, having used a minimum number of products over a reasonable length of time. Qualitative information about the person’s interaction with the bank’s support staff (for example frequency and type of calls made to their call centre, outcome of such interaction and so on) may be invaluable in profiling the “right” type of customer who can be recruited as a possible advocate.

Collaborative Web 2.0 applications may necessitate opening up banks’ websites to outside technology and information exchange with third party sites, raising the spectre of data and infrastructure security. A robust mechanism of checks and balances must be built to ensure that the third party sites are secure, appropriately certified and pose no threat to the home banks’ sites. Likewise, before a third party widget is allowed to be brought on to a site, it must have passed through stringent security control.

Due diligence must be exercised before permitting users to place a link to another site to guard against the possibility of inadvertent download of malicious software, which could, in the worst case, even result in phishing originating from the banks’ sites.

It is equally important for a bank to guard its customers against invasion of privacy, data theft or misuse. The concept of portalisation envisages deploying technology to bring information from other banks’ or financial service providers’ websites into the home bank’s site. The home bank must ensure that its customers’ personal or transaction related information, which may be shared with the other providers, is not susceptible to leakage or outright misuse.

Banks will do well to partner with an Internet banking solution provider which has not only the expertise to translate their vision into a cutting edge e-banking experience for the user, but also the foresight to define boundaries for safety. With security concerns adequately addressed, next generation Internet banking is full of exciting possibilities. Banks that seize the opportunity may find that Internet banking can become a means of differentiating themselves from competitors, rather than a mere cost cutting tool. Clearly, providing a more powerful and interactive e-banking experience, is the way forward.

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Learn More About Echocardiography Here!

There is an integral part that is associated with ultrasound for the doctors to check on the condition of the unborn baby inside the womb of the mother. There are indeed a wide utilization of ultrasound so as to monitor the internal of an individual. Physicians can easily monitor the bones, muscles, organs, blood vessels and heart of the unborn child through the help of this tool. Echocardiography is used to label when the ultrasound is used to check the heart of the person. Our heart has indeed integral functions inside our body. With this, to make sure that the organ is in good condition, there is a need to have the regular check-up.

Two thousand gallons of blood is being pumped by the heart in a day which will be distributed throughout the body. For instance that the heart has something wrong, there is a need to consider getting a tool that could monitor the condition of the organ. The doctor can easily monitor the condition of the heart though the use of echocardiography as the tool. The size and thickness of the chambers, the functioning of the valves, the direction of the blood flow throughout the body, the possible blood clots, the area of the damaged cardiac muscle tissue, and the problems affecting the pericardium can be seen when echocardiogram is used.

In terms of using echocardiography, there are several benefits that can be acquired including those who have heart attacks, strokes, or unexplained chest pains. This is because of their need for this in order to monitor the condition of their hearts. Besides, through echocardiography, persons who have history of heart murmurs, congenital heart defects, and rheumatic fever can take advantage of it. In connection to this, the market needs echocardiographs technicians that can operate the tool so as to help people who have heart issues.

Echo technicians are offered with great salary in the market due to the demand that is associated with the job. It is one of the well-paid professionals in the market which is a great means of living. Additional increase can be obtained for the salary depending on the education, certification, additional skills, and the number of your experience in the industry. There is an assurance that you will be interested in becoming an echocardiographs technician due to the salary that is being offered. For instance that you are interested to become one of the echo technicians who can help individuals with their internal concerns particularly the heart, the basic thing that you have to consider is education. After having the education, additional skills and trainings are also vital to consider.

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Factors to Consider When Opting for a Pile Cropper

It is a pile cropper that s one of the important tools that you can have in a construction. And that is why f you are looking for one then you will have to look at some factors. Whenever it is you that will be looking at these factors then it will guide you find the right one for your needs.

The price of the pile cropper is one f the things that you should consider. See to it that you are able to consider the amount of money that you would want to spend based on the task that you want to get done. Hiring a pile cropper so what you will need to do if you want to save some money. If the project that you have is small or you want to get it done right away then hiring a pile cropper is the way to go. It is the quality of the pile cropper that you will need to look into instead of just focusing on the price alone. If it’s the best quality is what you are looking for then it is you that should be ready to spend more.

Whenever you are looking for a pile cropper then see to it that you will have it look at the size that it will have. You need to make sure that you will be going the one that has the right size to fit your needs. It is also important to choose the one that can fit in your storage area. Whenever it is choosing a pile cropper is what you are doing then look for the one that is not that heavy for easy carry.

Whenever you are looking for a pile cropper then make sure that you will also be looking at the weight that it will have. It is you that will find it hard to work with a pile cropper that is too heavy. The size of the pile cropper is the basis for the weight that it will have. And for this very reason, it is you that will have to look for the one that has the right size for your needs. It is the right size that you are able to find once you will be doing your research. Asking advice from experts is also great to know the perfect size for you.

Once you are also looking for a pile cropper then always look at the quality that it has. Once you are looking at quality pie cropper then they are the eons that can have a higher price tag but it is also the one that will be worth it in the end. A more efficient job is what you are able to get from a quality pile cropper.

Questions About You Must Know the Answers To

A Beginners Guide To

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The Beginner’s Guide to

Tips for Making Extra money

If you usually have a fixed salary, it might be so hard for you to think of purchasing some items. Therefore, for you to easily purchase some of the items which you might have desired to buy then you should think of how you will make extra money. Deliberating on the tips which are outlined below will easily help you know some of the crucial ways which can help you make extra money.

Firstly, you should think of your junk cars. If you do not know what to do with your junk cars then it is wise to think of how you will make extra money through them. Never identify a firm which will offer less price for purchasing your junk cars if you desire to make good extra money. Never think of having any deal with a company which will not offer the best price as you might have expected while selling your junk cars. Since there are so many companies mainly buys junk cars, if you identify the one which is not reliable enough then you might end up not fulfilling your desires as you might have expected. If you do not have junk cars, then this essential way cannot be effective to you when it comes to making extra money.

Selling your plasma is the second essential way which you can use to make extra money as you might have desired. This is so vital since you will be helping someone and at the same time make extra money which you can top up on your salary as you might have desired. Therefore, as you are going to draw your blood you should know the minimal time which will be taken to complete this process. If you are under the age of eighteen years then you might not be allowed to sell your plasma, and therefore this guide might not be crucial to you. You should first set the amount which you will require to for you to sell your plasma so that you may identify the right plasma center which will meet your expectations. If you are not healthy enough then you should not think of selling your plasma even though you might desire to make extra money.

The third important crucial way which is explored in this article that you can use to make extra money is by utilizing cashback. If you think of using a rewards card as a credit card you can be guaranteed of getting free money.

The explored above are some of the ways which you can use to make extra money only if you reflect on them quickly.

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